LAY’S JOY - TV Commercials
DIRECTOR: Matthew Barnett
CLIENT: Pepsico Canada
PRODUCTION CO: Flare BBDO
EXECUTIVE PRODUCER: Mitch Cappe
ACCOUNT SUPERVISOR: Bea Cannings
PRODUCER: Michael Mandarano
COPYWRITER: Olivia Seibutis
ART DIRECTOR: Juliana Martins
VP, Creative Director: Mike Shonberger
POST PRODUCER: Joanna Ferraro
DP: Mark Klassen
AC: Teo Weyman
EDITOR: Joey Whitelaw
COLOURIST: Patrick Samaniego
PRODUCTION COORDINATOR:
Amber Warus
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TORONTO CREW
Sound: Alex Hennessey
Gaffer: Keaton TF Evans
Key Grip: Robert Wharry
Set Dresser: Lori Atik
MONTREAL CREW
Sound: Alex Lane
Gaffer: Claire Giblet
Key Grip: Andres Castillo
Set Dresser: Stevie (Stefanie) Smylie
OTTAWA CREW
Sound: Frédéric Edwards
Gaffer: Roland Marckwort
Key Grip: Peter Chartier
Set Dresser: Shawna Wood
LAY’S JOY - TV Commercials
Lay’s potato chips have brought a little joy to many lives in Canada. For this series of spots, we went in search of real people, with real stories about family, friendship, and the unbridled joy experienced when you’re with the people closest to you. Filmed in 3 cities (Toronto, Ottawa, Montreal) in the span of a week, I wanted these spots to reflect the unique stories being told, and hold true to those telling the story.