PENNY APPEAL - Ramadan Stories - Social Spots
DIRECTOR/EDITOR/PHOTO: Matthew Barnett
DP: Mark Klassen
AGENCY: Creative Business Company
CLIENT: Penny Appeal
PRODUCTION CO: Big Pig Co
PENNY APPEAL - Ramadan
Ramadan is a holy month of worship, where followers of the Muslim faith devote themselves to the study of the Quran, prayer, and fasting. Another pillar of this month is taking part in a practice called zakat (giving a percentage of your wealth to charity). Penny Appeal is a charity that uses this money to do good in the world. We created a number of 15 second vignettes that reflect on real people’s experiences during Ramadan. From the outset we wanted to create a visual treatment that was far from the typical charity video. Bright, vibrant and unique set-ups that show the diversity of the Muslim community, and reflect on their personal relationship with Ramadan. This campaign won a 2021 Bronze Strategy Award for ROI Strategy.
I pulled triple duty on this one acting as Director, Photographer & Editor.
