Walmart

DIRECTOR/PHOTO/ANIMATION: Matthew Barnett
DP: Justin Black
AGENCY: Traffik Group

WALMART TOY ACADEMY
Selling toys at Christmas, it’s kind of a dream come true. This was an interesting challenge in that there were a number of moving parts, and a very tight schedule. Create a main ad (with both English & French talent), as well as 10x toy unboxing videos. One scripted, the rest… not so much. Did I mention the store footage was shot in a live location? Challenge accepted. Done over 3 days, this project was a large undertaking that required careful planning to pull off on time, and on budget.

I pulled triple duty on this, directing the live action (as well as guiding the kids through the unboxing portion), shooting photo for the print campaign, as well as animating the logo for the end screens.