SPORT CHEK - Gift Draft - Social Media Campaign
Director/Compositor/FX: Matthew Barnett
DP: Justin Black
AGENCY: TBWA NYC
SPORT CHEK GIFT DRAFT
This was a big one. 7 days of continuous shooting, multiple styles, formats, and tones (as well as a heavy dose of product filming) all combine into one very large Christmas social media campaign. The goal was to create a “Gift Draft”. A sporting event for the Christmas shopper. The draft was hosted by TSN desk talent, and shot to look like a live broadcast, that was then shown on Facebook. In order to do this, there had to be an extensive package of elements for use. This combined green screen footage, with scripted material, drill footage, and unboxing videos with kids. My goal was to ensure that each piece was unique to the story being told (dramatic, light, silly, etc). It was a big undertaking, often requiring more than one studio space running at once. Post production was happening concurrently, allowing everyone involved to provide input as we filmed, and to ensure nothing was missed.
I pulled double duty on this one as the Director & Compositor/FX person.