Mello

Director, Photographer,
FX Compositor: Matthew Barnett
DP: Mark Klassen
AGENCY: Roseander Main

POWER FOOTWEAR - MELLO
These fun, poppy ads are meant to evoke a soft, marshmallow feel (much like the unique heel design of the shoe). Due to the specificity of the elements throughout, many items were custom built pieces. On that note, did you know there’s a guy in North York who sells ostrich feathers?

I pulled double duty on this shoot, acting as Director and Product Photographer (see below)