Matthew Barnett - Director’s Reel
The CIBC Dream Out Loud campaign is a unique combination of earnest, heartfelt interviews, mixed with an incredible surprise and delight element. In order to pull this off, with the right emotional impact, requires careful planning and the ability to think on your feet. As a director, I have extensive experience bringing these kinds of stories to life. I know how to navigate interviews, and get people to open in real and honest ways. To put them at ease by making the experience feel more relaxed and conversational, rather than a deposition. I am also experienced in creating scenarios in which we can capture those real surprise moments. I believe in being nimble, so when those intangible, unplanned moments happen, you’re at the ready to capture them too.