Ford

DIRECTOR/EDITOR/PHOTO: Matthew Barnett
DP: Tony Edgar

FORD - TIRE TESTING
Ford, in partnership with Michelin, wanted to do some heavy duty tire testing in the wilds of northern Quebec… in the dead of winter. Our goal was to capture all the action, and the various tests they were putting the vehicles & tires through. The chase is one part of a larger project that included interviews, and various edits to showcase the different tests that were done. Shot over 3 days, in -30ºc weather, my biggest triumph was coming back with all of my fingers & toes intact. Dress for the weather.

I pulled triple duty on this acting as Director, Editor & Photographer.